Introduction In today’s fast-paced corporate environment, maintaining an edge of the competition is crucial. Competitive analysis has always been a core strategy for gaining a competitive advantage, but the advent of AI technology has revolutionized this process. AI-powered tools are transforming how companies collect, process, and act upon data

Introduction Social media marketing has evolved significantly in the last few years, shaped by shifts in technology, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of organizations